Independent Creative Agency — USA / Australia / International
Attentionis easy.Being chosenis harder.
We build brands for the second part.
BMX is an independent creative agency building strategy, identities, campaigns and digital experiences for ambitious brands competing in crowded markets.
Selected
work
All projectsWe don't decorate brands.We build reasonsto choose them.
Good creative earns attention. Great creative turns attention into preference. BMX connects strategy, identity, communication and experience so brands compete more clearly.
What we do
- 01
Brand
- Strategy
- Positioning
- Naming
- Identity
- Brand Systems
- Packaging
- Guidelines
- 02
Campaign
- Creative Concepts
- Advertising
- Launch Campaigns
- Social Campaigns
- Campaign Systems
- Communication Strategy
- 03
Experience
- Websites
- Digital Products
- E-commerce
- Interactive Experiences
- Social Media
- 04
Production
- Art Direction
- Photography
- Film
- 3D
- CGI
- Catalogue Design
We knowsome worldsparticularly well.
Deep category knowledge means less time learning the language — and more time changing the conversation.
Proof
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Clients
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Creative minds
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Good company.
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“BMX understood where the brand needed to go before we knew how to articulate it ourselves.”
Thinking
beyond the output.
View all insightsBuilding Materials
How Building-Material Brands Can Escape the Sea of Sameness
Everyone photographs the slab. Everyone says premium. Here's what actually separates one material brand from the next.
6 min read
Building Materials
How to Market a Quartz Collection in the US
Launching a collection into the US means designing for fabricators, dealers and specifiers at the same time.
7 min read
B2B
Why Most B2B Catalogues Look Good But Sell Poorly
A catalogue is a tool used standing up, in a hurry, next to a competitor's.
5 min read
Got a brand problemworth solving?
Give us the problem. We'll start with the right questions.
Start a project →![[SURFACE BRAND] — Quartz Collection Launch](/assets/work-surface-CHAUl-P4.jpg)
![[MANUFACTURING GROUP] — Manufacturer Rebrand](/assets/work-manufacturing-BHHRMBHp.jpg)
![[HARDWARE BRAND] — Architectural Hardware Identity](/assets/work-identity-BsP6hkbg.jpg)
![[STONE BRAND] — Category Campaign](/assets/work-campaign-ClNYQBRx.jpg)
![[SHOWROOM GROUP] — Showroom & Brand Environment](/assets/work-built-CTcbFidl.jpg)
![[LIFESTYLE BRAND] — Consumer Packaging System](/assets/work-consumer-CxTY-NbL.jpg)