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BMX.

Expertise / Brand

Brand Strategy & Identity

Before peoplelove a brand,they have tounderstand it.

We define what a brand stands for, who it is for and why it deserves preference — then build the system that makes that argument repeatable.

What we do

Services

  • 01Brand Strategy
  • 02Research
  • 03Positioning
  • 04Audience Definition
  • 05Naming
  • 06Messaging
  • 07Visual Identity
  • 08Brand Architecture
  • 09Packaging
  • 10Brand Guidelines
  • 11Launch Systems

Relevant work

All work
[MANUFACTURING GROUP] — Manufacturer RebrandView case →

[MANUFACTURING GROUP] Manufacturer Rebrand

Manufacturing

  • Branding
  • Websites
  • Print / Editorial
[HARDWARE BRAND] — Architectural Hardware IdentityView case →

[HARDWARE BRAND] Architectural Hardware Identity

Real Estate

  • Branding
  • Packaging
  • Print / Editorial
[SURFACE BRAND] — Quartz Collection LaunchView case →

[SURFACE BRAND] Quartz Collection Launch

Surfaces

  • Branding
  • Campaign
  • Print / Editorial

Questions

Common
questions.

What does a branding engagement include?

Typically research and positioning, then naming or messaging where needed, visual identity, a brand system with usable guidelines, and the first applications — packaging, catalogue, website or launch campaign.

Can BMX work with an existing brand identity?

Yes. Often the mark is fine and the system around it is missing. We can extend and discipline what exists rather than start again.

Do you handle brand strategy and execution?

Both. Strategy that never reaches execution tends to be forgotten, so we stay involved through production.

Can BMX support international launches?

We work remotely with brands in the USA, Australia and other international markets, with structured presentations and review cycles built into the process.

Discuss abrand project.

Give us the problem. We'll start with the right questions.

Start a project →