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BMX.

Industries / Surfaces & Building Materials

Creative & branding for surfaces & building materials brands.

When everyoneshows the product,the brand becomesthe difference.

Quartz, stone, tile, cladding, laminates and architectural surfaces sold through dealers, fabricators and specifiers.

The reality

What this category has to solve.

  • 01Products that look near-identical in a photograph
  • 02Catalogue-heavy, sample-driven sales processes
  • 03Dealer networks publishing inconsistent communication
  • 04Architect and designer audiences with different criteria to homeowners
  • 05Exhibitions where eight metres decides whether anyone walks in
  • 06Collection launches arriving faster than the brand system can absorb
  • 07Technical information treated as an afterthought
  • 08International positioning that has to work in several markets at once

Capabilities

  • Brand Strategy
  • Naming
  • Collection Launch
  • Catalogue
  • Campaign
  • Website
  • Dealer Communication
  • Social
  • Exhibition Communication
  • Product Visualisation

Selected work

All work
[SURFACE BRAND] — Quartz Collection LaunchView case →

[SURFACE BRAND] Quartz Collection Launch

Surfaces

  • Branding
  • Campaign
  • Print / Editorial
[STONE BRAND] — Category CampaignView case →

[STONE BRAND] Category Campaign

Surfaces

  • Campaign
  • Digital
[TILE BRAND] — Collection CatalogueView case →

[TILE BRAND] Collection Catalogue

Surfaces

  • Print / Editorial
  • Branding
[BUILDING MATERIALS GROUP] — Dealer Communication SystemView case →

[BUILDING MATERIALS GROUP] Dealer Communication System

Surfaces

  • Campaign
  • Digital

FAQ

Common
questions.

Do you work with manufacturers selling through dealers and distributors?

Yes. Most of our surface work involves a dealer or fabricator layer, so we design the brand system and the tools that layer needs to use it correctly.

Can BMX handle a full collection launch?

We cover naming, positioning, art direction, photography or CGI, catalogue, campaign, dealer assets and digital rollout, sequenced against your production timeline.

We already have an identity. Can you work within it?

Often the identity is fine and the system around it isn't. We can extend and discipline an existing identity rather than replace it.

Do you produce technical catalogues as well as brand material?

Yes. Specification-grade catalogues, sample folders and dealer documents are a core part of this category's work.

Other industries

Discuss a surface brand project.

Give us the problem. We'll start with the right questions.

Start a project →